5 Reasons for a Structured Concept Phase

The concept phase, the most important phase in any project, is critical in determining not only the success of the project but as well as the health of the team. A healthy team can think quick but direct, can make serendipitous connections, and have the stamina to put in the extra time when needed (this is always the exception, never the norm). Overall productivity and quality increases. As a result, the following side effects are likely to happen.

1. A non-reactive environment
2. Serendipitous occurances
   
3. Over deliver
   
4. Team can anticipate next move(s)
5. On the spot needs analysis
   

This can only come from controlled repetition.

Creating this structure and discipline will have future benefits of unknown proportions. It allows for clarity, stability, and flexibility when needed. It is like a craftsman moving effortlessly through his or her process.

"Practice doesn't make perfect, perfect practice makes perfect."
- John Pancott
and - Vince Lombardi

For more information try the following:

An Introduction to Concept Mapping for Planning and Evaluation

William M.K. Trochim
Cornell University

Beat on!